Social Media Handling

Labour Market Regulatory Authority

What is Social Media Management?

Social media management is the process of managing your business online presence on social media platforms like Facebook, Instagram, Twitter and Linkedin etc. by creating, publishing, and analyzing content of your post. Managing social media also includes engaging and interacting with social media users. You can use tools, services and social media managers to oversee your social media management.


  1. Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even social media advertising offers a profitable channel for reaching your audience and building an online following.
  2. Reach: Social media networks, Facebook to Twitter, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach or social. That’s why social media management is a must for businesses.
  3. Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 75% of people now use social media when making purchase decisions. Not to mention, 85% of people get advice about purchases through social media.
  4. Performance: Marketers and business owners agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate more leads and sales. Almost 45% of B2B marketers, for instance, have earned a client through Facebook.

With social media’s multiple advantages, it’s worth considering for your marketing strategy.